Campaign URL Builder
Add campaign parameters to your URLs so you can track Custom Campaigns in Google Analytics 4 (GA4) and measuring your marketing effectiveness.
UTM Builder
Generate trackable URLs for your marketing campaigns
The referrer (e.g. google, newsletter)
Marketing medium (e.g. cpc, banner, email)
Product, promo code, or slogan (e.g. spring_sale)
Identify the paid keywords
Use to differentiate ads
Source
Identify the advertiser, site, publication, etc. that is sending traffic to your property, for example: google, newsletter4, billboard.
Medium
The advertising or marketing medium, for example: cpc, banner, email newsletter.
Campaign
The individual campaign name, slogan, promo code, etc. for a product.
Why use UTM parameters?
Turn your marketing data into actionable insights. Stop guessing and start tracking.
Stop Guessing
Know exactly where your traffic and sales come from. Is it Facebook? Email? Or that guest post? UTMs give you the answer.
Optimize ROI
Identify high-performing campaigns and cut budget on the ones that drain your wallet. Scale what works.
A/B Testing
Compare ad creatives, platforms, or influencers to see which one drives more conversions.
Data-Driven
Make marketing decisions based on real numbers, not just "gut feeling".
Analytics Ready
Seamlessly integrates with Google Analytics 4 (GA4), Adobe Analytics, and other marketing dashboards.
How to use this tool
Three simple steps to start tracking your campaigns effectively.
1. Enter Website URL
Paste the URL of the page you want to link to (e.g., your landing page or product page).
2. Add Parameters
Fill in the campaign source, medium, and name. These help you identify where the traffic is coming from.
3. Copy & Share
Click the copy button and use this new URL in your ads, emails, or social media posts.
How to check in Google Analytics 4
Verify your data and analyze campaign performance in GA4.
Navigate to Reports
In your GA4 property, go to Reports > Acquisition > Traffic acquisition.
Filter by Source/Medium
In the table filter, click on the text dropdown (usually says "Session default channel group") and select Session source / medium.
Analyze Your Data
You should now see your campaign data listed (e.g., google / cpc, facebook / post). You can add a secondary dimension like "Session campaign" to see more details.